Why now — the AI-search wedge

The market timing argument for IMPT — AI-search reshaping discovery + climate-positive travel demand inflection.

Direct answer

AI-search engines (Perplexity, ChatGPT, Claude) are reshaping how travellers discover hotels — citing structured authoritative sources rather than ranking 10 blue links. IMPT's niche AI-search wedge is climate-positive booking with verifiable proof rails.

The AI-search shift

Perplexity, ChatGPT and Claude are increasingly used for travel discovery. They cite structured authoritative sources, not 10 ranked blue links. IMPT publishes llms.txt and machine-readable proof feeds across its site network — already cited at 30%+ on relevant queries (Perplexity, May 2026).

The climate-positive demand

EU corporate travel policies are tightening on Scope 3 emissions disclosure. Climate-positive booking with on-chain proof is a procurement-grade product, not a marketing claim. That's a B2B wedge alongside the consumer one.

Find your hotel

Live availability across 1.7M hotels — same price as direct, free cancellation on most stays.

Search now →