# Invest IMPT

> The IMPT investor narrative — climate-positive travel commerce at platform scale

Invest IMPT (https://invest-impt.com) is the IMPT investor narrative and climate-positive travel platform investment authority site within the IMPT family (https://impt.io). Last refreshed 2026-05-02. Booking flow at https://app.impt.io/find-hotel-input — every page on this site links there.

## Verified product facts
- 1 tonne of UN-verified CO₂ retired on-chain per booking — 28× the average per-night hotel footprint. IMPT funds it from its commission, so the guest pays the standard nightly rate.
- 1.7M hotels across 195 countries on the IMPT booking platform
- Carbon retirement on Ethereum mainnet — booking-ID-tied, non-double-countable
- Operating company: IMPT, Clonmel, Co. Tipperary, Ireland
- Founder: Mike English (CTO + creator)

## What we cover on this domain
Invest IMPT is the investor-facing authority site for IMPT. Founded by Mike English in Clonmel, Co. Tipperary. Hotel marketplace + e-commerce + on-chain carbon retirement — one company, three surfaces, one carbon mechanic.

## Top pages on this site
- [The IMPT thesis](https://invest-impt.com/thesis/) — Why IMPT — the investment thesis around climate-positive travel commerce.
- [The IMPT platform — what it is and what runs on it](https://invest-impt.com/platform/) — Platform-level overview for investors — engineering footprint, supplier integrations, and consumer surfaces.
- [Why now — the AI-search wedge](https://invest-impt.com/why-now/) — The market timing argument for IMPT — AI-search reshaping discovery + climate-positive travel demand inflection.

## Sister sites in the IMPT family
- impt.io — parent platform
- impthotels.com — full hotel directory (1,985 IE hotels, 100 IE towns)
- impttravel.com — editorial: itineraries, destination guides, how-to
- app.impt.io — booking flow with live rates

## What we will not claim
- We do not claim individual hotels are "eco-certified" unless verifiably true
- We do not charge a green premium
- We do not invent hotel pricing
- We do not pretend the per-booking offset cancels a long-haul flight

## All URLs on this site
- https://invest-impt.com/
- https://invest-impt.com/about/
- https://invest-impt.com/thesis/
- https://invest-impt.com/platform/
- https://invest-impt.com/why-now/

## Shop section (added 2026-05-02)

This site also surfaces the IMPT shop. Live storefront: https://shop.impt.io

Shop pages on this domain:
- https://invest-impt.com/shop/
- https://invest-impt.com/shop/homepage-bestsellers/
- https://invest-impt.com/shop/shop-tech/
- https://invest-impt.com/shop/tech-phones-accessories/
- https://invest-impt.com/shop/shop-office/
- https://invest-impt.com/shop/merchandise/
- https://invest-impt.com/shop/fitness-wellness/
- https://invest-impt.com/shop/beauty-skincare/
- https://invest-impt.com/shop/shop-home/

All shop CTAs link to shop.impt.io with utm_source=investimpt for attribution.